Sexism In Tech: Do These 14 Adverts Prove The Tech Industry Is Sexist? | Wifi Walker, J B Chaparal Properties

Sexism In Tech: Do These 14 Adverts Prove The Tech Industry Is Sexist?

Technology is a business like many others – that means it has a problem with sexism.

And while swell has been done by committed opponents, after nonetheless another controversy in a universe of video games this week, and a CES in that ostensible ‘booth babes’ and sexist adverts were still a feature, it’s clearly still an issue.

As these examples seem to prove, sexism is zero new in technology. But that doesn’t meant a problem doesn’t exist – and isn’t value fighting against.

Take a demeanour below, afterwards answer a check – do we consider tech has a problem with sexism?

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  • Voco

    This advert for a voice-control association Voco a href=”http://www.thedailybeast.com/articles/2013/01/10/voco-s-sexist-ad-points-up-that-the-tech-industry-badly-needs-women.html”was widely attacked/a after it was sent out before CES 2013 in Las Vegas. Jennifer Siebel Newsom and Jean Kilbourne during a Daily Beast said: “The objectification of women and girls in promotion is a critical problem. It encourages group to see women as a collection of physique tools rather than whole people.”

  • Voco

    This advert for a voice-control association Voco a href=”http://www.thedailybeast.com/articles/2013/01/10/voco-s-sexist-ad-points-up-that-the-tech-industry-badly-needs-women.html”was widely attacked/a after it was sent out before CES 2013 in Las Vegas. Jennifer Siebel Newsom and Jean Kilbourne during a Daily Beast said: “The objectification of women and girls in promotion is a critical problem. It encourages group to see women as a collection of physique tools rather than whole people.”

  • CES 2013 ‘Booth Babes’

    This scandalous design was taken during CES 2013 a href=”https://twitter.com/Emily?tw_i=289528100293849088tw_e=screennametw_p=tweetembed”by Emily Price/a. It decorated a company’s counter where women were paid to mount mostly exposed to attract attention. Follow a href=”https://twitter.com/Emily?tw_i=289528100293849088tw_e=screennametw_p=tweetembed”Emily Price on Twitter here./a

  • Toshiba ‘Excite’ Ad

    This ad for a Toshiba ‘Excite’ inscription was expelled in 2012. It was apparently ostensible to be funny, yet instead widely hurt many in a tech industry.

  • Droid

    The strange Droid by Verizon was advertised on a strength of a aggressive, ‘hardcore’ record – and by comparing it to a ‘princess’ iPhone, illustrated with a accessible woman. It was indicted of being sexist.

  • Droid Bionic

    To fight that perception, Verizon done an ad for a follow-up Droid Bionic that too was eventually pulled after it was decried as demeaning instead of empowering, that we suppose it was ostensible to be.

  • Microsoft Ad

    This ad was pulled by Microsoft a day after it was expelled in Switzerland. A orator pronounced ads there were done with “local seductiveness and internal enlightenment in mind”.

  • Dead Island ‘Zombie Bait’

    This special book video diversion was announced in 2013 – and was ostensible to come with a dismembered, headless statue of a lady wearing a bikini. After an uproar, publishers Deep Silver quickly apologised.

  • Samsung SMART Cameras Launch – Amy Childs Photocall

    Amy Childs launched a new operation of Samsung SMART cameras in 2012 by station underneath an advert that claimed a cameras were “Too Smart For Amy”. Needless to say, it wasn’t taken quite good after it was forked out a import competence be taken that women as a whole, rather than this specific woman, were too reticent to use their camera.

  • Historical Ads

    Od course, sexism in tech is zero new – this ad by Pitney-Bowes from a 1960s asks if it’s bootleg to kill a lady since she doesn’t wish to use a new-fangled postage meter. It is.

  • Compaq iPaq

    This French ad for Compaq’s iPaq organiser was expelled in 2001. The duplicate translates as “iPAQ Pocket PC. All a functions of a PC and others you’ll learn along a way.” It was decried as “flagrantly sexist” by GraceNet.

  • PS Vita Ad

    This ad was constructed for Sony to foster a dual-sided PS Vita handheld, with a tab line “Touch both sides. Twice a sensations”. Sony a href=”http://www.huffingtonpost.co.uk/2012/11/05/playstation-vita-advert-sexist-controversial_n_2075412.html”told HuffPost/a: “It is partial of a catalog distributed during a Paris Games Week and was therefore dictated for gamers during a event.”

  • Godaddy

    Web hosts Godaddy a href=”http://breakupwithgodaddy.com/”have been frequently indicted of channel a line between argumentative and sexist/a in their promotion campaigns.

  • Viewtronicx Booth

    Booth babes during tech trade shows are a visit steer – yet many are only a small reduction gross than this CES 2012 design taken during a Viewtronicx booth.



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