Over 1000 people showed up to Product Hunt’s massive happy hour | Wifi Walker, J B Chaparal Properties

Over 1000 people showed adult to Product Hunt’s large happy hour

Product Hunt’s happy hour starts in 20 minutes, and a line stretches distant down a street. As we wander through Geary, blocks from a bar, I’m assured a crowds contingency be entertainment for a Diplo unison or something. There’s no approach this many people showed adult for drinks with a young, Andreessen-Horowitz corroborated tech company.

But we am wrong. The public Facebook eventuality invite reached 312,000 news feeds, 16,000 people noticed a eventuality page and 3,700 RSVPed. The bar usually fits 1,200 people. Half an hour before a start time, hundreds of people have showed adult early to Product Hunt’s fifth official Happy Hour, perplexing to make certain they get in.

The line outward Product Hunt's happy hour, 20 mins before a eventuality begins, wraps around a dilemma and down a street
The line outward Product Hunt’s happy hour, 20 mins before a eventuality begins, wraps around a dilemma and down a street

For a unfamiliar, Product Hunt is a Reddit-like app for early tech product adopters. The village upvotes and downvotes cutting-edge new products, that operation from GIF keyboards to musical pants to a new chronicle of Foursquare, and a founders surface frequently to answer questions. Product Hunt raised $6.1 million from Andreessen Horowitz in September, and with fewer than twenty employees it’s still flattering tiny by tech standards.

That hasn’t stopped it from bursting in popularity. It’s the place where Yo and Ship Your Enemies Glitter were discovered, and it’s regularly surfed by early-stage investors and reporters looking for a subsequent buzzy companies.

The overrun happy hour Thursday serve solidified a company’s standing as prohibited new tech community. But it also lifted a question: Have we reached rise Product Hunt?


The people in line might be there to bask in Product Hunt’s limelight, though they’re not too gratified about a wait. One immature male nearby a front mutters, “Sure, it’s popular, though we don’t know if it can monetize.” His crony says, “Maybe they’ll lift income on Kickstarter. They have a good community.”

Blocks away, a few friends stop brief when they see a hordes of people watchful in line. They swear aloud and snort, “Never mind.”

The snaking reserve of fans leads right to a doorway of a bar 620 Jones, rented out for a night. Ryan Hoover, Product Hunt owner and CEO, meets me inside. He hasn’t checked out a line snaking around a dilemma nonetheless and is shaken to wander past it, lest he get mobbed by tech groupies. He tells me he prefers smaller events though knew a lot of people would wish to come to this.

Much like [company]Twitter[/company], [company]Facebook[/company] or Reddit, Product Hunt needs a constant user bottom of people posting content to survive. Offline events help these users rise connectors with any other, heading to a clarity of community, which is not an easy thing to build. That in turn intensifies their loyalty to a application.

[pullquote person=”” attribution=”” id=”909141″]One immature male nearby a front mutters, “Sure, it’s popular, though we don’t know if it can monetize.”[/pullquote]

The bouncer starts solemnly vouchsafing in clusters of people and Hoover disappears into a masses. Not for a initial time, we find myself wondering how his life has altered with his newfound fame. Although he’s a assured person, he’s a self-admitted introvert who gathers his appetite in moments of solitude. At a final Product Hunt happy hour, a smaller eventuality that happened pre-funding, he snuck divided early while a celebration still raged.

Ryan Hoover, owner of Product Hunt, in a dull bar mins before a happy hour crowds were unleashed
Ryan Hoover, owner of Product Hunt, in a dull bar mins before a happy hour crowds were unleashed

The soothing red lights of 620 Jones give all a chic, worldly vibe. Top 40 song pulses in a credentials as founders, techies, PR people, salesmen and reporters mingle. Many of a people we pronounce with have never used Product Hunt, though they’ve listened of a association and wanted to reconnoitre themselves – or be compared with it.

“I didn’t know what it was, though we saw a Facebook eventuality organisation and suspicion we should find out,” a amicable media veteran in forked heels and a tailored dress tells me. Her friend, a publicist for a organisation that represents Yik Yak, nods beside her in agreement.

When we ask a co-founder of an online song merchandise service since he came, he says, “I don’t know. It’s a viral thing. People feel like they have to be a partial of it though they’re not certain why.”

Two women discuss during Product Hunt's happy hour
Two women discuss during Product Hunt’s happy hour

Many attendees are outrageous fans and commend Hoover on a spot. Two women from CODE2040, a nonprofit shaped to inspire farrago in technology, ask him questions over a stroke bass. A male interrupts them to frantically uncover off his amicable app, before being interrupted by another male wearing an mocking t-shirt.

An older, indifferent associate nursing a potion of booze during a bar tells me his association is one of a sponsors of a drinks. He jokes that a association didn’t compensate adequate income to get a name anywhere during a event. He marvels during a fact that a eventuality was so overbooked, even as sponsors they were primarily told they could usually put one chairman on a guest list.

Tech employees from Mattermark and Sony discuss during a Product Hunt happy hour
Tech employees from Mattermark and Samsung discuss during a Product Hunt happy hour

The throng reminds me of a changeable inlet of tech culture. we uncover adult awaiting nerds and geeks and instead see cashmere sweaters and polo shirts, slicked-back hair and biceps amid a hoodies and startup T-shirts.

Tech has left mainstream and Product Hunt is a H2O cooler where a cold kids hang out. It’s a characterization we think Hoover would feel worried with, and it’s perhaps not deputy of a app itself. But a app has turn a code that people wish to be compared with, regardless of either they’re regulating it.

There’s an fundamental counterbalance in Product Hunt’s business premise. It wants to be a place where early product adopters can come together, and it also wants to go big. If this happy hour audience is any indication, it’s starting to grasp that.

But it will be challenging for a village that’s all about a early adopters to scale but losing a sorcery along a way. After all, if everybody is an early adopter, is anyone unequivocally an early adopter?


One line from this story has been private given edition since it happened during an off a record partial of a interview.

People sequence drinks during a open bar during a Product Hunt happy hour

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