Jawbone, a wearable record company, announced Monday that it has acquired Massive Health, a mobile app developer, for an undisclosed sum.
Jawbone started out as a wireless tool maker, though afterwards took a step into a health attention in 2011 with a recover of UP, a bracelet that marks your diet, nap and practice identical to Nike+ Fuelband and Fitbit. Massive Health was founded in 2010 and captivated a satisfactory volume of press and try appropriation for a idea of regulating apps and large information to encourage healthy living. The startup’s initial app, a Eatery, encourages users to eat healthier by an Instagram-style community.
Massive Health‘s group — along with a group of Visere, a seperate pattern organisation Jawbone acquired during a same time — will now be fasten Jawbone’s staff. In a statement, Jawbone CEO Hosain Rahman pronounced that a dual startups will “help us to rise program that’s both elementary and pleasing and build a really best integrated hardware, software, and information platforms in a world.”
Aza Raskin, owner of Massive Health, combined that a partnership “marks a vital step toward revolutionizing a approach a universe thinks about health” and “develop a subsequent era of pleasing experiences.”
Both TechCrunch and TheNextWeb news conference from sources that Jawbone paid “tens of millions” to acquire Massive Health.
Image pleasantness of Jawbone