Who’s winning a mobile wars–Apple’s iOS or Google’s Android?
It’s a doubt that’s on a minds of copiousness of tech-obsessed folks’ minds. But it’s one that’s unequivocally tough to answer–especially if you’re perplexing to be design rather than rapacious for justification that conveniently supports a mobile handling complement we occur to be rooting for.
There are lots of metrics we can use to review a dual platforms, with new factoids nearing daily–some of them approach from Apple and Google, though some-more from investigate firms and other third parties. we motionless to accumulate some new rival numbers to see if deliberation all of them during once helped to explain a rival situation.
Here they are:
Total inclination in a field. At Apple’s, CEO Tim Cook pronounced that a association had sole 250 million iOS inclination to date–including iPhones, iPod Touches, iPads, and (I assume) current-generation Apple TVs. Shortly thereafter, Google CEO Larry Page pronounced that 190 million Android inclination had been “activated.” (Google talks about units in terms of activations, not sales.)
The initial iPhone went on sale 16 months before a initial Android phone, so iOS had a conduct start–but according to these numbers, a handful of models that Apple has expelled to date have still managed to outsell hundreds of Android-based gadgets.
New inclination sole daily. we don’t trust possibly Apple or Google has expelled information on this recently. But as of a second calendar entertain of 2011, Apple was selling around 367,000 iOS inclination a day. And in June, Android honcho Andy Rubin pronounced. Both total are presumably significantly opposite now.
Total smartphone ownership. Comscore says that as of August, 43.7 percent of U.S. smartphone subscribers had an Android device; 27.7 percent had an iPhone. These total don’t embody tablets (a difficulty that a iPad definitely dominates) and smartphone-like media inclination (a difficulty in that a iPod Touch has roughly no foe whatsoever).
Tablet sales. Research organisation Strategy Analyticsfinal month that a iPad had 66.6 percent of a inscription marketplace and Android tablets had grown to 26.9 percent. But as Kevin C. Tofel of GigaOM noted, that mixes iPads that Apple has sole with Android tablets that have shipped from a manufacturer though competence or competence not have been bought by a consumer. If any of those Androids are sitting on store shelves, they shouldn’t be compared opposite iPads that people have paid for and taken home.
Web usage. In August, according to Comscore, iOS inclination accounted for 58.5 percent of all U.S. non-computer browser page views. Android accounted for 31.9 percent of views.
Available apps. There are some-more than 500,000 iOS apps, including 140,000 designed for a iPad. There are some-more than 250,000 Android apps, and while we haven’t seen any new information on how many are customized for Android
4.0 3.0 Honeycomb, a inscription version, I’ve never seen a series that was anything though tiny.
App downloads. Research organisation ABI says that in a second quarter, Android overtook iOS in mobile app downloads and now has 44 percent share worldwide vs. 31 percent for iOS. On a other hand, it says that iOS beats Android in terms of downloads per user by 2-to-1. And it states that Android‘s commissioned bottom beats iOS’s by 2.4-to-1. (How does Android besting iOS by 2.4-to-1 taunt with Apple claiming to have told 250 million iOS products and Google observant it’s activated customarily 190 million Android ones? Beats me! Maybe ABI isn’t counting iPads and/or iPod Touches.)
Profits. Canaccord Genuity says that Apple is now scooping adult 52 percent of all smartphone profits, withdrawal 48 percent for everybody else. Determining Google‘s increase from Android smartphones would be quite gnarly, given it gives divided Android. (It does, however, get to arrangement ads on Android devices.)
Conclusions from all this? we have a few, nonetheless they’re not all that conclusive:
Beware of comparing, well, apples and oranges. Contrasting a series of iPads sold with a series of Android tablets shipped seems pointless. And I’m still not certain if anyone understands a eminence between iOS inclination sole and Android inclination “activated.”
Don’t take third-party estimates as gospel. I’m not observant they can’t be informative–just that we customarily don’t know adequate about how process and prudent any sold investigate is. The small fact that numbers from opposite investigate firms are never matching proves that someone is wrong.
Things are relocating fast. What I’d unequivocally like to know is a state of foe between iOS and Android as of mid-November 2011–based on tough numbers supposing by Apple and Google. But a many new stats are weeks or months aged in many cases; both companies divulge information when they consider it’s to their advantage to do so, and stay silent when there seems to be no advantage in pity anything. The information we have could be meaningfully behind a stream state of affairs.
Trends matter some-more than any one impulse in time. The numbers I’ve quoted here are solidify frames, though a Business Insider’s Henry Blodget–a prolonged time disciple of a idea that Android will come to browbeat a market–has some graphs that uncover Google’s handling complement gaining on Apple’s in some categories
Ultimately, you’ve got to select a bottom-line number. Is a many successful mobile height a one that’s relocating a many units right now? Fair enough, and that competence be Android. Is it a one that’s racking adult a biggest profits? That sounds many judicious to me–and that height seems to be iOS.
Me, we adore competition. Rather than anticipating that iOS will deflect off Android or that Android will trump iOS, I’d adore to see them both thrive. That’s what they’re doing now. And if they’re both still multiplying in a few years, it’ll be good for consumers–and a strikingly opposite outcome from a PC wars of a 1980s and 1990s, that saw Microsoft decisively club Apple. Here’s hoping.
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