Groupon CEO Touts Marriage of Mobile and Deals | Wifi Walker, J B Chaparal Properties

Groupon CEO Touts Marriage of Mobile and Deals

The Groupon smartphone app is displayed on a Motorola Droid Bionic dungeon phone in DenverGroupon CEO Eric Lefkofsky views mobile as one of a strongest mediums for a deal-a-day sector.

In a new talk with CNBC, a noble cited his possess association as an attention personality in a matrimony of mobile inclination and daily deals.

According to Lefkofsky, it all lies in a localized structure of a deals model, that allows consumers to try offers while on feet or en transit.

In a difference of a Detroit-born CEO, deals are “designed for mobile [because a record concerned is] geo-centrically intelligent. It knows where we are and it creates a approach … by a energy of a understanding to try a city.”

Lefkofsky remarkable that Groupon yielded 7.5 million downloads of a app during a second entertain of this year, that noted a 0.5m boost over Q1 figures.

The 44-year-old has also validated his subsidy of a attention that done him a billionaire, saying that with “5,000 clones worldwide, [Groupon has been] one of a many copied business models of all-time.”


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