Devicescape Tracks Consumer Demand for Wi-Fi Services | Wifi Walker, J B Chaparal Properties

Devicescape Tracks Consumer Demand for Wi-Fi Services

Devicescape Tracks Consumer Demand for Wi-Fi Services

Devicescape, which works with device manufacturers and service providers to enable easy WiFi connectivity, published the results of a broad consumer survey into wireless connectivity preferences.

Key findings from the “Q1 2011 Devicescape WiFi Report” showed:

  • Eighty percent of respondents believe 24/7 connectivity has improved their lives, and almost 90 percent of respondents like feeling connected while on the go.
  • The majority of respondents (80.5 percent) prefer to shop at retail outlets that offer WiFi.
  • More than 65 percent of respondents would take advantage of a WiFi zone in a retail store to sign up in real time for club cards, free memberships and coupons.
  • WiFi availability and pricing have no real significance when choosing an airline, according to 55.3 percent of respondents.
  • Reduced data plan costs are not enough to entice 50.3 percent of iPhone and Android enthusiasts to switch brands.
  • When cash flow is strained, almost 60 percent of respondents say paying for a gym membership takes a backseat to paying for their smartphone.

The survey queried a cross-section of Devicescapes members a group of 1,088 respondents that includes a variety of professionals and students.

“Connectivity is simply critical to everyday life, as evidenced by the demand for WiFi in our homes, shopping centers, airports, businesses, parks, cafs you name it,” said Dave Fraser, CEO of Devicescape. Wherever there is a need to interact with another human, there is a need for connectivity. This is why such importance is placed on how we deliver that connectivity whether over 3G or WiFi.”




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